Privacy Policy

Effective Date: May 12, 2026 Last Updated: May 12, 2026

Now Your Health ("Now Your Health," "we," "our," or "us"), operates the website located at nowyourhealth.com (the "Site") and the Now Your Health newsletter, SMS program, member portal, and online shop (collectively, the "Services").

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit the Site, subscribe to our newsletter, opt in to receive SMS messages, purchase products, or otherwise interact with us. By using the Services, you consent to the practices described here. If you do not agree, please discontinue use of the Services.

1. Information We Collect

1.1 Information You Provide Directly

Account, newsletter, and SMS signup: Name, email address, mobile phone number (when you opt in to SMS), mailing address.
Purchase information: Billing and shipping address, and payment-card details. Payment cards are tokenized client-side by our payment processor; we do not store raw card numbers on our servers.
Lead-form submissions: Email address, phone number, and any other information you voluntarily provide when submitting a lead, signup, or contact form.
Communications: Messages and inquiries you send us via the contact form or by email.
Consent records: For every opt-in, we capture and store the exact consent text shown to you, the timestamp of consent, your IP address, and the user agent string of your browser at the time of consent.

1.2 Information Collected Automatically

Log data: IP address, browser type, operating system, referring URL, pages viewed, and timestamps recorded in our server logs.
Cookies and local storage: Session identifiers and shopping-cart contents stored in your browser to preserve your session across pages. We do not use third-party tracking cookies, advertising pixels, or behavioral-advertising tags.
Analytics: We operate first-party analytics from data stored in our own database. We do not use Google Analytics, Meta Pixel, or any other third-party analytics service.

1.3 Information from Third Parties

We may receive limited information from payment processors and transactional-email providers to confirm transaction or delivery status. We do not purchase marketing lists or obtain personal information from data brokers.

2. How We Use Your Information

We use the information we collect to:

Operate, maintain, and improve the Services and their content.
Process and fulfill orders and respond to order inquiries.
Send transactional email and SMS communications (order confirmations, shipping updates, account notifications, password resets, abandoned-cart reminders).
Send our newsletter and editorial content to subscribers who have opted in via email.
Send recurring automated marketing and content text messages to subscribers who have provided prior express written consent to receive SMS.
Respond to support and contact-form inquiries.
Detect, investigate, and prevent fraudulent transactions and abuse, including running first-time-transaction fraud-prevention checks at checkout.
Comply with legal obligations, including TCPA, CAN-SPAM, and applicable state consumer-protection laws.

We do not sell, rent, or trade your personal information — including your mobile phone number — to third parties for their own marketing purposes.

3. Legal Bases for Processing

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with comparable data-protection law, our legal bases for processing are:

Contract: Processing necessary to fulfill an order or provide a requested service.
Legitimate interests: Operating the Services, preventing fraud, and communicating editorial content to subscribers who have opted in.
Consent: Sending marketing emails, marketing SMS, and using non-essential cookies. You may withdraw consent at any time.
Legal obligation: Complying with applicable laws and regulations.

4. SMS Communications — TCPA Notice and Express Consent

This section describes our SMS messaging program and the express written consent you provide when you opt in.

4.1 Program Description

Now Your Health, operates an A2P 10DLC and toll-free SMS messaging program. Messages may include:

Wellness newsletter alerts, content-drop notifications, and editorial summaries.
Members-only content notifications and account updates.
Shop announcements, abandoned-cart reminders, and occasional promotional offers.
Transactional notifications related to a purchase or account event you initiated.

4.2 How Consent Is Obtained

You may opt in to our SMS program in any of the following ways. In every case, opt-in is express, affirmative, and separately indicated — pre-checked boxes are never used.

Web opt-in form (primary method). When you enter your mobile phone number on the newsletter or lead-capture form on our Site and check the SMS consent box, the following exact disclosure is shown at the point of collection:

"By providing my phone number and checking this box, I agree to receive recurring automated marketing and informational text messages (including SMS and MMS) from Now Your Health at the mobile number provided, including messages sent by an automatic telephone dialing system. Consent is not a condition of any purchase. Message frequency varies (up to 8 msgs/mo). Message and data rates may apply. Reply STOP to opt out, HELP for help. See our SMS Policy and Privacy Policy."

Keyword opt-in. You may text the keyword JOIN to our designated SMS number. You will receive a confirmation message describing the program before enrollment is finalized.

At checkout. If you voluntarily provide your mobile number at checkout and check the explicit SMS consent box (separate from order processing), you may be enrolled. Consent is not required to complete a purchase.

4.3 Message Frequency

Message frequency varies based on your activity and the time of year. Subscribers can expect up to 8 SMS messages per month under normal operation. During promotional periods, frequency may temporarily increase to no more than 12 messages per month. We will not exceed these limits without first providing notice and obtaining renewed consent.

4.4 STOP and HELP — Opt-Out and Assistance

To stop receiving SMS messages, reply STOP to any message we send you. Upon receipt of STOP, you will receive one final confirmation message acknowledging your opt-out, and no further messages will be sent to your number from this program.
To request help or program information, reply HELP to any message. We will respond with the program name, opt-out instructions, message-frequency disclosure, and contact information.
You may also opt out by emailing [email protected] with your mobile number and the word "STOP" in the subject line.

4.5 Message and Data Rates

Message and data rates may apply. Standard SMS, MMS, and data rates charged by your wireless carrier apply to messages you send and receive as part of this program. Now Your Health does not charge any additional fee for SMS participation. Contact your wireless carrier for details about your plan.

4.6 Carriers and Delivery

Our SMS program is supported on all major U.S. wireless carriers, including AT&T, T-Mobile, Verizon, US Cellular, and others. Carriers are not liable for delayed or undelivered messages. Now Your Health is not responsible for delays, failures, or non-delivery of messages caused by carrier outages, technical issues, your handset configuration, or any cause outside our reasonable control.

4.7 Use of Mobile Number

Your mobile number is used solely for the SMS program you opted into and for the related transactional communications described above. We do not sell, rent, share, or otherwise disclose your mobile number to third parties or to our affiliates for their own marketing or advertising purposes. We may share your mobile number with third-party service providers (e.g., our SMS aggregator and CCPA-compliant subprocessors) strictly to deliver the messages you have consented to receive.

4.8 Eligibility and Withdrawal

You must be at least 18 years old and the authorized user of the mobile number provided to opt in to our SMS program. You may withdraw consent at any time using the STOP keyword or by emailing [email protected]. Withdrawal of SMS consent does not affect the lawfulness of processing carried out before withdrawal and does not affect your email subscription, account, or any pending orders.

For full program details, see our SMS Policy and Sample Messages.

5. Email Communications — CAN-SPAM Notice

We send email of two types:

Transactional email (order confirmations, shipping updates, account notifications, double opt-in confirmations) related to a transaction or account event you initiated.
Marketing email (newsletter, editorial digests, promotional offers) sent only to subscribers who have opted in via our double-opt-in flow.

Every marketing email includes a one-click unsubscribe link in the footer and identifies Now Your Health as the sender, in compliance with the CAN-SPAM Act, 15 U.S.C. § 7701 et seq.

6. Cookies

We use essential cookies and local storage to:

Maintain your shopping cart across pages.
Preserve your login session if you have a member account.
Remember consent preferences.

We do not use advertising cookies, retargeting pixels, or analytics cookies that report to third-party services. You may disable cookies in your browser settings; however, cart and session functionality will not work without them.

7. Data Sharing and Disclosure

We share personal information only in the following circumstances:

Service providers (subprocessors): We share necessary data with third-party vendors who help us operate the Services — email delivery (Postmark), payment-card tokenization (Stripe), SMS aggregator (e.g., Twilio or Bandwidth), and infrastructure hosting. These vendors are contractually restricted from using your data for their own purposes.
Legal requirements: We may disclose information if required by law, court order, subpoena, or governmental authority.
Business transfers: If Now Your Health is acquired or merges with another entity, your information may be transferred as part of that transaction. We will notify you via email or Site notice before your data is transferred and becomes subject to a different privacy policy.
With your consent: We may share information in any other circumstance with your explicit consent.

We do not sell or share personal information (including mobile phone numbers) for cross-context behavioral advertising as defined under the CCPA/CPRA.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:

Subscriber and lead records (including consent records for TCPA): retained for the duration of the subscription plus 4 years following opt-out, in accordance with TCPA recordkeeping practice.
Transaction records: retained for 7 years for tax and legal compliance purposes.
Server logs: retained for 90 days, then purged.
Contact-form submissions: retained for 2 years.

9. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

Access the personal information we hold about you.
Correct inaccurate or incomplete information.
Delete your personal information (subject to legal retention requirements, including TCPA recordkeeping).
Opt out of marketing emails by clicking the unsubscribe link in any email.
Opt out of SMS messages by replying STOP.
Data portability: Request a copy of your data in a machine-readable format.
Withdraw consent where processing is based on consent.

To exercise these rights, contact us at [email protected] or via our Contact page. We will respond within 30 days (or 45 days under the CCPA, with an additional 45-day extension where permitted).

9.1 California Privacy Rights (CCPA / CPRA)

California residents have the right to know about personal information we collect, the right to request deletion, the right to correct inaccurate personal information, the right to opt out of "sales" or "sharing" of personal information for cross-context behavioral advertising (we do neither), and the right to limit the use of "sensitive personal information." We do not discriminate against California residents who exercise their privacy rights.

9.2 Florida, Oklahoma, and Washington Residents

If you are a Florida resident, the Florida Telephone Solicitation Act (Fla. Stat. § 501.059) provides additional rights regarding telephonic sales calls and text messages, including the right to revoke prior express written consent at any time using STOP or by contacting us directly.

If you are an Oklahoma resident, the Oklahoma Telephone Solicitation Act (15 Okla. Stat. § 775B.1 et seq.) provides comparable rights.

If you are a Washington resident, the Washington Commercial Electronic Mail Act (RCW 19.190) governs commercial email sent to Washington residents.

10. Data Security

We implement technical and organizational measures to protect your personal information against unauthorized access, loss, alteration, or disclosure, including:

TLS encryption for all data in transit.
Access controls limiting database access to authorized personnel only.
Tokenization of payment-card data via our PCI-compliant payment processor; we do not handle or store raw card numbers.
Regular security reviews of our application and infrastructure.

No method of transmission or storage is 100% secure. If we become aware of a data breach that affects your rights, we will notify you as required by applicable law.

11. Children's Privacy

The Services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us at [email protected] and we will delete it promptly. SMS program participation requires you to be at least 18 years of age and the authorized account holder of the mobile number provided.

12. Third-Party Links

The Services may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before submitting any personal information.

13. International Transfers

Now Your Health is based in the United States. If you are accessing the Services from outside the United States, your information will be transferred to and processed in the United States, where data-protection laws may differ from those in your country.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify subscribers by email or SMS. Your continued use of the Services after any changes constitutes your acceptance of the updated policy.

15. Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy or our data practices — including any TCPA-related inquiry — please contact us:

Now Your Health Email: [email protected] Business Phone: (201) 492-3785